We want you who lay the foundation of Sweden.

Recruiting important members for the union during a pandemic.

CLIENT

The Union of Civil Servants (Fackförbundet ST)

The Covid-19 crisis puts pressure on those within state agencies. At the same time, their working conditions do affect the whole country. To get better conditions and become even stronger the Union of Civil Servants now needs to recruit new members.

WHAT WE DID

The campaign We want you who lay the foundation of Sweden calls for the people in Sweden who actually make this country go around. The  purpose is to recruit more members to the union by creating internal pride and increasing general knowledge about the importance of state authorities in society. 

BACKGROUND

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