Update the Image
How do you attract more women to the tech industry? By providing evidence they are not alone!
CLIENT
The Association of Swedish Engineering Industries
BACKGROUND
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Up to 4 000 technology companies make up 1/3 of Sweden’s total export, but only one out of ten choose to study technology in high school. And even worse: just 16 percent are girls. The Association of Swedish Engineering Industries (Teknikföretagen) needs to recruit thousands of new tech talents and find a way to get girls to choose the Technology Program in high school.
WHAT WE DID
Update the Image is an image bank of women in the technology and construction industry, created to complement the picture of what technology is and whom it’s for. The aim was to broaden the image and create new role models for young girls.
