Therese’s Tech Takeover
THE ASSOCIATION OF SWEDISH ENGINEERING INDUSTRIES
“Only one out of ten choose to study technology in high school”
Nearly 4 000 technology companies make up 1/3 of Sweden’s total export, but only one out of ten choose to study technology in high school. And even worse: just 16 percent are girls. The Association of Swedish Engineering Industries (Teknikföretagen) needed to recruit over 100 000 new tech talents by 2030, and find a way to get girls to choose the Technology Program in high school.
Redefining the tech role model
We gave girls a new kind of role model that challenges stereotypes about engineers and proves that techies come in many forms. In Therese’s Tech Takeover, the youtuber Therese Lindgren encourages girls to have fun with technology.