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The Work Workout

Making politicians and decision makers aware of the tough working situation of assistant nurses.

CLIENT

Kommunal

BACKGROUND

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Assistant nurse is the most common job in Sweden. But few people understand how tough the job really is. Every shift is packed with heavy lifting and physical work under great stress, and 93 % of the assistant nurses are women. Kommunal wanted to raise the question and make key politicians and decision makers aware of the tough working situation of assistant nurses.

WHAT WE DID

The Work Workout is the normal 8-hour-shift of an assistant nurse compressed into a 16 minutes workout routine, and we had politicians to try it out. That way anyone could experience how tough an assistant nurse’s job really is.

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