The Home Viewing Exhibitions

Experience Swedish design and architecture through open
property viewing in regular Swedish homes.

CLIENT

Visit Sweden

BACKGROUND

Swedish Design Museum is a virtual museum created by Visit Sweden, with the ambition to market Sweden as a design destination. For their new exhibition they wanted to bring life to the characteristics of Swedish design and architecture – that it’s made for the many, to be used in everyday life.

WHAT WE DID

The Home Viewing Exhibitions encourage a global audience to visit an open property viewing to experience Swedish design and architecture. To help guide visitors to some of the most interesting ones, we publicly display a selection of homes on Swedish Desing Museum’s website, together with commentary highlights from a design perspective.