Swedish Design Museum

Virtual museum showcasing progressive Swedish design.

CLIENT

Visit Sweden

BACKGROUND

Sweden is a design (desti-)nation. Famous for its minimalism, three-point-belts and flat-pack furniture. But how do you earn a position in the minds of potential travellers – if they don’t connect the dots between design-interest and a visit to Sweden? Visit Sweden needed to tell the world about our progressive design.

WHAT WE DID

The Swedish Design Museum is a virtual museum offering visitors a glimpse into Swedish everyday life and the design objects we surround ourselves with. Open 24/7, with no entry fee, accessible for all (with an internet connection).