Play in Shade
THE SWEDISH CANCER SOCIETY
"Malignant melanoma has heavily increased over the last 50 years.”
Many of us know that we need to protect ourselves from intense sunshine abroad, but many forget to protect themselves in the everyday life at home. This may be one of the reasons the most severe form of skin cancer, Malignt Melanoma, has heavily increased over the last 50 years. The Swedish Cancer Society needed to inspire people to stay in the shadow during the most intense sun hours between 11:00 am and 03:00 pm.
Having fun without sun
Play in the Shade is an innovative way of spreading knowledge about skin cancer and an iniative inspiring people to stay and have fun in the shade during the day.