“Some sports turn into extreme sports during pollen season”
In 2016, Sanofi’s prescription-free antihistamine product Allegra experienced reduced sales in drug stores. Sanofi wanted to show the world that they understand the reality of living with allergy and make Allegra the top of mind product for allergic individuals.
From allergy to golf
Some sports turn into extreme sports during pollen season. That is why we invited people to Midnight Open, a golf tournament in the middle of the night. This way the pollen allergics could experience their favorite sport when the pollen count is at its lowest.