Let’s do the math
A way to make math more relevant in the everyday life of Swedish teenagers.
CLIENT
The Association of Swedish Engineering Industries
BACKGROUND
A lot of teenagers find math hard, and are scared to get into a technical education because they don’t feel they will be able to handle the math. The Association of Swedish Engineering industries wanted to do something to make teenagers see the relevance of math and find a way to enjoy it earlier, so that math will be less of an obstacle when you decide your career path.
WHAT WE DID
Is bangs a good idea? How much energy drink is enough? And how long does it take to get over an ex? All examples of very relevant questions in the life of any given teenager. Together with the Association of Swedish Engineering Industries we have developed a web series where we take questions like the ones above and try to calculate the answer. A way to make math feel more relevant to teenagers and less as something scary you will never use outside school.
