Changing the idea of who is an entrepreneur
H&M Foundation is a non-profit organization that invests in women’s economic empowerment by equipping women in poor communities with the tools they need to start, develop and grow their own businesses. Since 2014 the program has turned 100 000 women into business leaders. H&M Foundation wanted to communicate the outcome of their program through earned media.
WHAT WE DID
Foundation 500, the most eye opening power ranking you’ve ever seen. With Foundation 500 – a list of successful female business leaders from emerging markets –we wanted to challenge stereotypes and re-define what a business leader looks like.