Wanted: Kids With Ants in Their Pants!

Getting the most active kids to try Libero Pants diapers. 

CLIENT

Libero

BACKGROUND

Truth to be told, Libero Pants are the perfect diapers for kids who like to run, bounce, jump or crawl. How can we make the bouncy kids to try Libero Pants?

WHAT WE DID

Easy – we make a call out for the bounciest kids. “Wanted: Kids With Ants in Their Pants!” is the campaign that collects the most lively kids in the most fun way. Don't ever let the diapers get in their way.

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