Reviving IKEA classics
Launching redesigned classics in a creative way.
IKEA designed the new series Lyskraft together with Scholten & Baijings. The series was based on IKEA’s old classics, hacked in their own IKEA Hacks kind of way. IKEA needed to launch their collection of redesigned IKEA classics in a creative way, and reach out to a young target audience.
WHAT WE DID
We didn’t only launch the new series, we launched the mindset behind it – the love for crafting.