Reviving IKEA classics

Launching redesigned classics in a creative way.

CLIENT

IKEA

BACKGROUND

IKEA designed the new series Lyskraft together with Scholten & Baijings. The series was based on IKEA’s old classics, hacked in their own IKEA Hacks kind of way. IKEA needed to launch their collection of redesigned IKEA classics in a creative way, and reach out to a young target audience.

WHAT WE DID

We didn’t only launch the new series, we launched the mindset behind it – the love for crafting.

VISIT US

Volontaire, C/O Convendum
Katarinavägen 15
Box 4011 | SE-102 61 Stockholm

CONTACT US
General inquiries: info@volontaire.com

New business: roshanak.fatahian@volontaire.com
Careers: work@volontaire.com

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