Hack the World
Showing young girls that a job in the technology industry can be the perfect starting point for changing the world.
CLIENT
The Association of Swedish Engineering Industries
BACKGROUND
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Only one out of ten choose to study technology in high school. And even worse: just 16 percent are girls. Due to a report women prefers jobs that involve helping people before jobs in the technology industry. The Association of Swedish Engineering Industries (Teknikföretagen) needs to recruit thousands new tech talents by 2030 – preferrably young girls.
WHAT WE DID
The aim of the concept Hack the World is to show young girls that a job in the technology industry may be a perfect match for them since technology actually is a great tool for helping people. Fact is, hacking is another word for problem solving.
