Curators of Sweden

Building the image of Sweden through Twitter. 

CLIENT

Visit Sweden

BACKGROUND

Visit Sweden needed to prove Sweden to be a progressive, democratic and open society. We made Sweden first country in the world to hand over its official Twitter account to its citizens. Ordinary Swedes posted @Sweden one week at a time. Tweet by tweet, the image of Sweden was built: dynamic, innovative and deeply human. No censorships. No limits.

WHAT WE DID

All major media around the world reported about Curators of Sweden, adding up to a PR value of more than 35 million Euros. Citizens in more than 70 other countries, as well as cities and organizations, started similar accounts.

VISIT US

Volontaire,
Torsgatan 39
116 32 Stockholm

CONTACT US
General inquiries: info@volontaire.com
Careers: work@volontaire.com

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