Curators of Sweden

Building the image of Sweden through Twitter. 

CLIENT

Visit Sweden

BACKGROUND

Visit Sweden needed to prove Sweden to be a progressive, democratic and open society. We made Sweden first country in the world to hand over its official Twitter account to its citizens. Ordinary Swedes posted @Sweden one week at a time. Tweet by tweet, the image of Sweden was built: dynamic, innovative and deeply human. No censorships. No limits.

WHAT WE DID

All major media around the world reported about Curators of Sweden, adding up to a PR value of more than 35 million Euros. Citizens in more than 70 other countries, as well as cities and organizations, started similar accounts.

VISIT US

Volontaire, C/O Convendum
Katarinavägen 15
Box 4011 | SE-102 61 Stockholm

CONTACT US
General inquiries: info@volontaire.com

New business: roshanak.fatahian@volontaire.com
Careers: work@volontaire.com

© 2020 Volontaire AB 

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